Work
Case studies from inside the product
Each one is a decision log.
Context. The real problem. The approach. What changed. What I'd do differently.
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Boostingfy
A Boostingfy rebuild that made the offer obvious
The site did not present features clearly enough, and social proof was thin, so high-intent visitors had to work too hard to trust the product.
GSC clicks from ~120/mo (Mar 2025) to ~11k/mo (Aug 2025) after the site revamp
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Dexatel
Dexatel clarity: industry map plus sharper product pages
A messaging/CPaaS site needed clearer industry entry points and product pages that explained the offer without making buyers dig.
~1.8× GSC clicks from ~4.5k/mo (May 2025) to ~8.3k/mo (Dec 2025) during the Jun–Dec engagement
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IconScout
Breaking IconScout’s organic ceiling - then building past it
Millions of PLPs were underlinked and underwritten; organic clicks sat under a long 500k / 28-day ceiling while tools and AI features had almost no SEO surface.
2× clicks past ~900k / 28 days · 80% PLP content lift · 0→20k on tool pages
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CoinStats
Turning CoinStats into a search-led acquisition system
Portfolio tracking had product-market fit, but organic acquisition leaned on thin templates, missing tool pages, and ASO that didn't prove the value prop in the first screenshot.
15× coin-page clicks · 0→500k calculator · 1,000+ natural links · 0→20k ecosystem pages · +5% app CVR
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LottieFiles
When a visual marketplace finally showed up in search
High-conversion product surfaces - free animations, image assets, plugins - were under-discoverable in Google and Google Images.
27% more organic users · 1.5× image clicks · 3× plugin landing clicks
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Picsart
Infinite scroll without breaking crawl
Product and the CEO wanted infinite scroll on Explore and hashtag pages. Search still needed pagination and clear crawl paths across millions of dynamic URLs.
3.2× clicks on Explore and hashtag pages after a hybrid technical SEO solution
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Renderforest
Feature pages that sold Renderforest feature by feature
A sprawling creative SaaS needed search to send people to the right feature surface, not a generic homepage pitch.
~5–6× estimated organic traffic over the SEO Manager years (Ahrefs), driven by feature landing pages
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