Services
B2B SEO consultant
B2B SEO that respects the sales cycle
In B2B, organic is not traffic. It is qualified demand entering a long cycle.
Book a call~1.8×
Dexatel GSC clicks in engagement window
~11k
Boostingfy monthly clicks after revamp
ICP-first
money pages over blog vanity
B2B buyers do not binge blog posts for fun.
They search when a problem is expensive enough to justify a call. Then they disappear into a six-month cycle.
A B2B SEO consultant who optimizes for sessions alone is solving the wrong game.
The pain
You rank for soft informational queries. Demo pages are thin. Comparison intent goes to competitors. Sales says inbound leads are “not our ICP.”
Marketing keeps shipping content anyway.
Concrete examples of what breaks
Soft TOFU, weak BOFU
Guides rank. Pricing, integrations, and industry pages do not. Sales never sees the traffic that mattered.
ICP language missing on money pages
The homepage talks features. Buyers search jobs-to-be-done and competitor alternatives.
No influence model
You track rankings. Nobody tracks which pages assist opportunities.
The concept
Organic is qualified demand entering a long cycle.
That means ICP language on the money pages, proof where trust breaks, and a content graph that supports evaluation - not a magazine nobody asked for.
What I do
Map demand to the funnel you actually run
TOFU only exists to feed MOFU and BOFU surfaces that convert.
Clarify product and industry pages
So a skeptical buyer can self-qualify without a sales deck. See Dexatel.
Instrument influence
Track assisted pipeline and high-intent pages, not just ranking movement.
Keep AI visibility honest
When buyers ask ChatGPT or Perplexity who to shortlist, mentions and citations become part of the same system. That is why I built PromptRush.
Consultant vs agency vs in-house
Independent B2B SEO consultant
Best when you need senior judgment, prioritization, and a direct line to product and sales. Lower overhead than a full hire.
Agency
Best when you need writers, link ops, or production volume - and someone senior still owns the roadmap.
In-house
Best when SEO is core enough for daily presence and people management.
If you need a blend, say so. I will not pretend one shape fixes every constraint.
Fit check
Good fit: B2B SaaS, infrastructure, marketplaces, and tools with a real sales motion.
Bad fit: local lead-gen, pure affiliate plays, or teams that want “more blog posts” with no ICP definition.
Related services
Next step
Book a call. Bring your ICP, your money pages, and the pipeline number that matters.
What people say
“We left with action items. Before the call we were empty-handed.”
“Strategic insight. No nonsense. He cuts through noise and focuses on what moves the needle.”
Engagement shape
Advisory or fractional embeds for B2B SaaS and infrastructure teams. Scoped to pipeline goals. Free first call.
FAQ
- How is a B2B SEO consultant different from a generalist?
- B2B search is sparse, high-intent, and tied to ICP language. I optimize for pipeline influence and money-page clarity, not vanity blog traffic.
- Do you only do content?
- No. Content without IA, technical health, and conversion paths is expensive noise. The system comes first.
- Can you work with our sales and product teams?
- Yes. The useful B2B SEO work happens in those rooms: messaging, feature pages, comparison intent, and proof.
- Consultant vs agency vs in-house - which should we pick?
- Consultant for judgment and prioritization. Agency for execution bandwidth. In-house when SEO needs daily ownership. Many teams combine consultant + light delivery support.
- What proof do you bring?
- Product-company systems work across CoinStats, LottieFiles, IconScout, and advisory clients like Dexatel and Boostingfy. See the case studies for specifics.