What do SEO consulting services include with you?

Strategy, technical diagnosis, information architecture, content systems, measurement, and AI visibility where it matters. I do not sell link retainers or content mills.

How is this different from an SEO agency?

You work with me. No account manager relay. Recommendations are sized for your eng and product capacity so they actually ship.

SaaS, marketplaces, and product companies that already have signal and need organic to compound. Not a good fit for local service businesses chasing map pack rankings.

Do you do SEO strategy consulting without execution?

Yes. Some teams only need the decision log and prioritization. Others need fractional ownership through shipping. We pick the shape on the first call.

How do engagements start?

A free first call. Bring the site, the constraint, and the number that would make this worth it. If we are not a fit, I will say so.

Services

SEO consulting services

SEO consulting that ships systems, not decks

Organic as a product system, not a marketing channel bolted on after the roadmap.

Book a call

10+

years in product SEO

~20×

organic growth cited at CoinStats

5.0

GrowthMentor rating

Most SEO consulting services sell activity.

I sell a system that converts search demand into product acquisition - and stays measurable when AI answers start eating the click.

The problem you already feel

Traffic reports look fine. Pipeline does not.

Content ships. Rankings wobble. Engineering gets a backlog of “SEO tickets” with no owner. Leadership asks what organic contributed last quarter and nobody has a clean answer.

That is not a keyword problem. It is an operating problem.

Challenges I see repeatedly

Agencies report impressions while money pages stay thin
Blog calendars outrun product and IA decisions
Technical debt blocks every content dollar
Nobody owns the scoreboard in revenue language
AI search visibility is ignored until a competitor shows up in ChatGPT

If two or more of those are true, you do not need more posts. You need a system.

The concept

Treat organic like a product surface.

Same bar as a feature launch: clear owner, shippable scope, instrumentation, and a scoreboard that survives a board meeting.

SEO strategy consulting, in this frame, is not a PDF. It is the decision log that tells product, content, and eng what to build next - and what to ignore.

What SEO consulting looks like here

Diagnosis

Crawl, index, IA, and conversion paths. What is blocking compounding growth vs what is noise.

Architecture

Which templates earn demand. Which pages should never exist. How internal links and entities support the money pages.

Roadmap

Prioritized by impact and capacity. Not a hundred-line audit that dies in Jira.

Measurement

Rankings matter. So do assisted conversions, non-brand growth, and AI visibility when the category is shifting.

Enablement

Your team should run hotter after I leave, not colder.

Proof lives in the work: LottieFiles, IconScout, CoinStats, Renderforest, plus recent advisory lifts like Boostingfy and Dexatel.

When you need a consultant vs an agency

Hire a consultant when

The bottleneck is judgment: what to build, what to kill, how to talk to eng, and how to defend the budget with revenue language.

Hire an agency when

You need bandwidth for execution you cannot staff, and someone senior still owns priorities.

Hire both when

You want strategy and delivery split cleanly. I will tell you which work stays with me and which should go to a delivery partner.

Next step

Book a call. Bring the constraint. We will decide if a system is the right cure - or if you need something else entirely.

What people say

“Organic traffic grew almost 20x, largely thanks to Rafayel. He is both a hands-on specialist and a brilliant strategist.”

Tigran Mkrtchyan Former manager, CoinStats

“Strategic insight. No nonsense. He cuts through noise and focuses on what moves the needle.”

Kristin Wilson Former manager, LottieFiles

Engagement shape

Advisory retainers, time-boxed diagnostics, or fractional embeds. Scoped to your eng and product capacity. First call is free.

FAQ

What do SEO consulting services include with you?: Strategy, technical diagnosis, information architecture, content systems, measurement, and AI visibility where it matters. I do not sell link retainers or content mills.
How is this different from an SEO agency?: You work with me. No account manager relay. Recommendations are sized for your eng and product capacity so they actually ship.
Who is this for?: SaaS, marketplaces, and product companies that already have signal and need organic to compound. Not a good fit for local service businesses chasing map pack rankings.
Do you do SEO strategy consulting without execution?: Yes. Some teams only need the decision log and prioritization. Others need fractional ownership through shipping. We pick the shape on the first call.
How do engagements start?: A free first call. Bring the site, the constraint, and the number that would make this worth it. If we are not a fit, I will say so.